Stop starting over. Rewire your mindset.
LifeShift Formula WON is a six-part system that changes the beliefs, habits and focus holding your success back, across your health, wealth and relationships.

MindShift HeartShift LeaderShift SwiftActionShift WealthShift HealthShift
Three steps. One direction.
Knowing what to do is rarely the problem. Hidden habits and beliefs are. Formula WON rebuilds them in order.
Dynamic Destiny
Get clear on what you really want and why. Purpose first, then goals worth the effort.
Fierce Focus
Point your time, energy and attention at the few things that actually move your life forward.
SWIFT Action
Build daily actions that compound, so progress is steady, visible and measurable.
Six shifts that change how you live and lead.
Six hours of focused, practical training. Each shift covers one part of a successful life.
MindShift
Your thinking, decisions and beliefs. Remove the thought patterns that keep you stuck.
HeartShift
Release the emotional baggage and energy blocks that limit your results.
LeaderShift
Vision, values, calling and courage. Take charge of your own destiny.
SwiftActionShift
The action system that turns fierce focus into real, repeatable results.
WealthShift
Value creation, money systems and the entrepreneurial process.
HealthShift
The physical and mental foundations for lasting health and longevity.

Start with the Foundation set.
Six audio sessions, one for each shift. Listen at your own pace and apply each one before you move to the next.
“I read a few lines of your SWIFT Success Book and my life has changed already. Now I know what to do.”
Wendy Thomo, Performance Management Officer (HR)
“True success is beyond the money. It starts with great relationships, beginning with yourself.”
Bongani, Manager
Tony Dovale
Keynote speaker, coach and founder of LifeMasters, Johannesburg.
Tony holds international certification in the Science of Happiness at Work. For decades he has helped individuals, leaders and teams shift their mindset and create measurable change through the Revolutionary Workplace methodology.
His view of success is simple: live with integrity, connect with love, and build a business that is good for people, planet and profit.
Questions, answered.
What is LifeShift Formula WON?
A six-part personal mastery system by Tony Dovale covering MindShift, HeartShift, LeaderShift, SwiftActionShift, WealthShift and HealthShift, delivered as a six-hour Foundation audio set.
Who is it for?
Professionals, entrepreneurs and leaders who are committed to changing their mindset and habits and taking consistent action.
How do I get started?
Take the free GO-Mindset assessment, or message Tony Dovale on WhatsApp at +27 83 447 6300.
Who is Tony Dovale?
A Johannesburg-based keynote speaker, coach and founder of LifeMasters with over 35 years of corporate experience and the Revolutionary Workplace methodology.
How do I pay?
Orders are processed through secure PayFast checkout.
Start winning from the inside.
Begin with the free assessment, or speak to Tony directly.